About Us

Who we are

We are a non-profit organization duly registered and headquartered in Abuja, Nigeria. We are focused on tackling issues affecting children, women and entire communities in the areas of Water and Nutrition, Sanitation and Hygiene.

In Nigeria, 57 million or more people do not have access to clean water and basic sanitation facilities and moreso, 47 million of children in Nigeria are wasted due to poor nutrition. Malnutrition is an underlying cause of 45 percent of all deaths of under five. These issues mostly trap children and women of child bearing age, in a circle of poor health, poor career growth, overall poverty and even early death.

We work to help these marginalized and vulnerable communities by implementing well-thought-out sustainable programs/projects on provisions of water and nutrition and sanitation and hygiene for the good of all, thereby closing the inequality gaps that exist in these areas.

Our Vision

Is of a Nigeria and Africa where children , women and entire communities are empowered to lead healthy and fulfilling lives with equal access to good nutrition and basic facilities needed for a safe, healthy life in a disease-free environment.


Our work aims at strengthening sectors such as Water and Nutrition, Sanitation and Hygiene among the marginalized,  vulnerable or rural communities using well-thought-out sustainable programs/projects.

PHAAE enlists the help of experts, staff and volunteers to deliver carefully researched and targeted public health communication programs as well as direct interventions to improve access to knowledge and resources for school children, adolescent girls, women and the entire community.

We aim to galvanize entire communities into action to protect, maintain and improve their own health and that of their children.

In PHAAE, We are dedicated to making the United Nation’s Sustainable Development Goals 6 Clean Water & Sanitation a reality in Nigeria and Africa and sharing what we have learned with organizations worldwide.


Our work is initiated to strengthen Nigeria and other developing countries through well thought out educational health communication channels thereby increasing health literacy level which is the degree where individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.

Social and Health Marketing

We know that social marketing is widely used to influence health behavior. So we use a wide range of health communication strategies based on mass media, interpersonal, mediated and other modes of communication and marketing methods such as message placement, promotion, dissemination and community level outreach to achieve this.

Health Education and Training

As informed and research based health educators, we work to increase health awareness among people, thus leading them to change their behavior and adopt positive attitude towards their wellbeing. We generate write ups, arts and make them very educational and self-explanatory at a glance, we have cartoon stories for children, game books, and educational coloring books for even elementary school pupils.


In cases of clear or desperate needs, we offer aids and assistance like water tap construction, toilets, and good sanitation means like trash cans, clean water storage. Other ways we have given aids are through our Hygiene Kits, which are of four different kinds. The K2 Also known as the Kid’s Kit for Good Hand Hygiene, The Purity Kit for Menstrual Hygiene Management, The Emergency Hygiene Kit, for Families in Emergency areas, and the Family Kit for everyday hygiene needs for the family.

User Friendly Interventions and Programs and Community Practice

A user friendly and community friendly intervention is what we have adopted. And a user friendly approach to program evaluation and effective community intervention for families.  We also partner with communities to understand and address critical barriers to health equity.

Health Promotion

Health Promotion is the process of enabling people to increase control over their health through advocacy and intersectoral action. The concept referred here not only deals with dissemination of simple health facts but also information and skills, information on how to prevent diseases/illnesses, workshops, seminars on different issues.

Media / Digital Efficiency

Our programs are driven by both creative strengths and effective media planning. We make the media our ally thereby we are quick to address campaign performances at each stage and with a wide coverage. Our digital tools like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube and Website extend the reach of phaae.org and encourage discussions to stretch across the globe.

Entertainment Education

Through entertainment education, we convey health messages to our stake holders and these entertainment education can come in the various forms include; music, drama, dance e.tc.


We form useful partnership with other non- profits and even with corporate profit making organizations achieve a common purpose. We work with a variety of partners including academic, community, funders and more. Interested in exploring ways to partner with us? Contact us

Social and Behavioral Change Communication

SBCC is the strategic use of communication to promote positive health outcomes based on proven health theories and models of behavior change. We are able to do this through interpersonal channels and mass media to achieve defined behavioral objective.


We create user friendly fact-filled advocacy tools mainly targeted at policy makers and stakeholders in Nigeria

Our Values


We are very accountable for every of our ambitious goals and we deliver on every of our commitments.


We propagate clearness and avoid and detest ambiguity in all our dealings and engagements.


We learn and adapt to every of our experiences to improve our performance and impact.


In our work and displays we demonstrate a high level of professionalism and we are culturally sensitive when working with any population.

Our Team

Dick de Jong

Technical Advisor

Mr. Jong is a Journalist and first graduate from the School of Journalism in Utrecht (1969), with 40 years of experience as a practicing communication specialist, including seven years in international and national journalism

 and three years in the field of information and communication with UNICEF in Bangladesh. Nearly 30 years with IRC communicating on water supply, sanitation and hygiene education in developing countries. He specializes in public information, public relations, marketing, advocacy communication, information management, marketing, making newsletters, writing for the web, training.
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J. Uchechi Okonmah

Founder / Chief Oversight Officer

Uc as she is fondly called is a Strategic Communications Specialist with a range of skills from advocacy, social & behavioral change communication, to health promotion, public and government relations. 

 She is the passionate founder of PHAAE. A WASH expert with over 6 years’ experience . With a background in Biochemistry, Public Health and PDIA from the Center for International Development of the prestigious Harvard University.
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Chima E. Onuekwe

Technical Advisor

Dr Chima is a public health communication specialist with a bias for health behaviour change communication, message design and media effects, applying entertainment education as a communication strategy.

 For the past 14 years, he has applied behavior change communication theories to develop, implement and evaluate public health communication strategies for the World Health Organisation programmes on immunisation, polio eradication initiative, HIV/AIDs, Malaria, noncommunicable diseases and general health promotion in Nigeria, Pakistan and Syria. With a PhD. in Development Communication from Ahmadu Bello University, Zaria; M.Sc. and B.A. (Hons) in Mass Communication from the University of Lagos, Akoka-Yaba and the University of Nigeria, Nsukka, respectively.
Attended international courses including: Health Risk Communication at Harvard University, Integrated Marketing Communication for Behavioral Impact in Health and Social Development
at New York University and Strategic Health Communication at Johns Hopkins University, all in the USA.
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Chinasa J. Orji ESQ

Director, Legal

Chinasa Orji is the Secretary and legal adviser of the board. A seasoned attorney with over 10 years’ experience in corporate governance.  She is an independent consultant on legal matters with different corporate entities in Nigeria.


Uwaye Ideh

Programs Manager

Uwa develops program initiative and project outline for the organization; She is also an expert in Implementation, Research, report generation and partner identification. Uwa is a Public Health Professional with a bias is Health Promotion from Leeds Beckett University, England.

Sophie Larrouy

Program Officer

Sophie is the director of all Programs in PHAAE, and she oversees Grant Writing, Project Management. With a certification in EU Funding, grant writing and project management. She is currently enrolled in the micro master program in data, Economics and development policy of the Massachusetts Institute of Technology.

Asma Bouach

Web Design Expert

Asma is a graphic, web, game and a visual designer for PHAAE. She is a graduate of media communication and is in her first year Masters program in Media Engineering from the Higher Institute of Multimedia Arts of La Manouba.

About Us

PHAAE is a registered non-profit organization in Nigeria that focuses on issues affecting women, adolescent girls and children in Africa.

© 2019 Public Health Aid Awareness & Education Organization (PHAAE)